Heritage Wrapped

Cannes Future Lions Awards Entry 2024: Spotify

Brief: How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?

Insight: Many people want to connect with their heritage but don’t know how.

Big Idea: Reconnect with your heritage using Spotify.

New Technology: DNA Genetic Testing & AI

Execution: Import your 23andMe results into Spotify for AI-generated personal playlists based on your current music preferences and the regions that your family comes from.